The environmental marketing imperative : strategies for transforming environmental commitment into a competitive advantage /
Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson.
- Chicago ; Cambridge [England] : Probus Pub. Co., c1994.
- vii, 264 p. : ill. ; 24 cm.
Includes bibliographical references (p. 199-200) and index.
1557385386
94120595
Green marketing. Product management--Environmental aspects.