TY - BOOK AU - Frause,Bob AU - Colehour,Julie TI - The environmental marketing imperative: strategies for transforming environmental commitment into a competitive advantage SN - 1557385386 AV - HF5413 .F73 1994 U1 - 363.7 PY - 1994/// CY - Chicago, Cambridge [England] PB - Probus Pub. Co. KW - Green marketing KW - Product management KW - Environmental aspects N1 - Includes bibliographical references (p. 199-200) and index ER -