TY - BOOK AU - Gorman,Tom TI - Innovation SN - 9781598691542 (pbk.) U1 - 658.4063 PY - 2007/// CY - Avon, MA PB - Adams Media KW - Creative ability in business KW - Success in business N1 - Introduction : the engine of endless success -- The skills of innovation -- Innovation=problem solving -- People and the products they love -- Innovation the corporate way -- The Hollywood model -- Innovation in action -- Become an idea machine -- Taking ideas to the next level -- Designing and testing innovative products -- Rolling out new products and services -- Protecting your ideas and innovations -- Innovation in specific situations -- Making money from innovations -- Managing corporate innovation -- The innovative entrepreneur ER -