Kernan, Jerome B. <br/><br/>
Promotion:   an introductory analysis / 
Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers. 
 - New York:  McGraw-Hill,  1970. 
 - xvi, 367 p.:  illus.  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.3126  / KEP 1970