Kuhre, W. Lee 1947-

ISO 14020s environmental labelling-marketing : efficient and accurate environmental marketing procedures / W. Lee Kuhre. - Upper Saddle River, N.J. : Prentice Hall PTR, c1997. - xxii, 468 p. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.) - Prentice Hall international series in the ISO 14000 environmental management system standards ; book 3 .

Includes bibliographical reference (p. 455-460) and index.

0132521490


Green marketing--Standards.
Consumer goods--Labeling--Environmental aspects.
Commercial products--Labeling--Environmental aspects.
Labels--Law and legislation.
ISO 14000 Series Standards.
Non-tariff trade barriers--Environmental aspects.

658.408 / KUI 1997