TY  - BOOK
AU  - Steiner,George Albert
ED  - University of California, Berkeley.
TI  - Managerial long-range planning: Research seminar series conducted by the Graduate School of Business Administration, University of California, Los Angeles, sponsored by the McKinsey Foundation for Management Research, Inc
T2  - McGraw-Hill series in management
U1  - 658.401 
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Industrial management
KW  - Case studies
N1  - Bibliographical references included in footnotes
ER  -