Rowe, Alan J. <br/><br/>
Strategic management & business policy :  a methodological approach / 
Alan J. Rowe, Richard O. Mason, Karl E. Dickel. 
 - 2nd ed. 
 - Reading, Mass. :  Addison-Wesley Pub. Co.,  c1985. 
 - xi, 682 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201060876 (pbk.) : 
<br/><br/><label>LCCN: </label>84014456  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--United States.<br/>Management--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>658.401  / ROS 1985