TY  - BOOK
AU  - Rowe,Alan J.
AU  - Mason,Richard O.
AU  - Dickel,Karl E.
TI  - Strategic management & business policy: a methodological approach 
SN  - 0201060876 (pbk.) :
U1  - 658.401 19
PY  - 1985///
CY  - Reading, Mass.
PB  - Addison-Wesley Pub. Co.
KW  - Strategic planning
KW  - United States
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -