Certo, Samuel C.

Strategic management : concepts and applications / Samuel C. Certo, J. Paul Peter. - 1st ed. - New York : Random House, Business Division, c1988. - xxi, 1203, xv p. : ill. (some col.) ; 24 cm.

Includes bibliographies and indexes.

0394359208 :

87023565


Business planning--United States.
Business planning--Case studies.--United States

658.4012 / CES 1988