TY  - BOOK
AU  - Kelley,Eugene J.
AU  - Lazer,William
TI  - Managerial marketing, perspectives and viewpoints: a source book 
U1  - 658.8 
PY  - 1962///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
N1  - Authors' names in reverse order in earlier edition
ER  -