McCarthy, E. Jerome Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed. - Homewood, Ill. : R.D. Irwin, 1984. - xvii, 841 p. : ill. (chiefly col.) ; 25 cm. - Irwin series in marketing . Includes bibliographical references and indexes. ISBN: 0256030197 Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8 / MCB 1984