McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 8th ed. 
 - Homewood, Ill. :  R.D. Irwin,  1984. 
 - xvii, 841 p. :  ill. (chiefly col.) ;  25 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB 1984