Smith, Scott M. <br/><br/>
Fundamentals of marketing research / 
Scott M. Smith and Gerald S. Albaum. 
 - Thousand Oaks, Calif. :  Sage,  c2005. 
 - xii, 881 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761988521 (acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ALF 2005