The Art & science of public relations / - 1st ed. - Crest Pub. House, New Delhi : 2000. - 8 volumes : illustrations ; 25 cm

Includes indexes.

vol. 1. Effective media relations. -- 2. planning & managing a public relations campaign. 4. public relations in practice. -- 5. Risk issues and crisis management.-- 6. Running a public relations department. -- 7. Effective writing skills.-- 8. Creativity in public relations.

812420201X


Public relations.

659.2 / ART 2000