TY - BOOK TI - The Art & science of public relations SN - 812420201X U1 - 659.2 PY - 2000/// CY - Crest Pub. House, PB - New Delhi : KW - Public relations N1 - Includes indexes; vol. 1. Effective media relations. -- 2. planning & managing a public relations campaign. 4. public relations in practice. -- 5. Risk issues and crisis management.-- 6. Running a public relations department. -- 7. Effective writing skills.-- 8. Creativity in public relations ER -