Banks, Seymour. <br/><br/>
Experimentation in marketing / 
Seymour Banks . 
 - New York :  McGraw-Hill,  1965. 
 - xiii, 275 p. :  illus. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>659.1125  / BAE 1965