Wright, John Sherman,  1920- <br/><br/>
Advertising / 
John S. Wright. [et. al ] 
 - 5th ed. 
 - New York :  McGraw-Hill,  c1982. 
 - xiv, 545 p., [16] p. of plates :  ill. (some col.) ;  27 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>007072069X  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WRA 1982