TY  - BOOK
AU  - Wright,John Sherman
AU  - Winter,Willis L.
AU  - Zeigler,Sherilyn K.
TI  - Advertising
SN  - 007072069X 
U1  - 659.1 
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes bibliographies and index
ER  -