Lewis, Herschell Gordon, 1926-2016. Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales / Herschell Gordon Lewis. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1999. - xiv, 270 p. : ill. ; 24 cm. ISBN: 0844223484 Subjects--Topical Terms: Sales letters.Direct marketing. Dewey Class. No.: 658.81 / LES 1999