Cowden, Jim . <br/><br/>
The ultimate USP is you :  proven techniques for sales success / 
Jim Cowden. 
 - London:  pitman publishers,  1994. 
 - 194 p. ;  20 cm  
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0273606174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>sales techniques.--marketing
<br/><br/><label>Dewey Class. No.: </label>658.81  / COU 1994