Morse, Stephen. <br/><br/>
Management skills in marketing / 
Stephen Morse. 
 - Amsterdam ;  San Diego :  Pfeiffer & Co.,  c1994. 
 - xi, 227 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0893842524 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOM 1994