O'Shaughnessy, John. <br/><br/>
Why people buy / 
John O'Shaughnessy. 
 - New York :  Oxford University Press,  1987. 
 - vi, 195 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 185-189. 
<br/><br/><label>ISBN: </label>0195040864 (alk. paper) 0195040872 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)<br/>Purchasing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / OSW 1987