TY  - BOOK
AU  - O'Shaughnessy,John
TI  - Why people buy
SN  - 0195040864 (alk. paper)
U1  - 658.8342 
PY  - 1987///
CY  - New York
PB  - Oxford University Press
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Purchasing
N1  - Includes index; Bibliography: p. 185-189
ER  -