James, Jeffrey, 1949- Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country / Jeffrey James. - London : Macmillan, 1983. - x, 178 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0333319990 Subjects--Topical Terms: Advertising--New products--Developing countries.Consumers' preferences--Developing countries. Dewey Class. No.: 658.8342 / JAC 1983