TY  - BOOK
AU  - Thorelli,Hans Birger
AU  - Becker,Helmut
AU  - Engledow,Jack
TI  - The information seekers: an international study of consumer information and advertising image 
SN  - 0884102653
U1  - 658.834 
PY  - 1975///
CY  - Cambridge, Mass.
PB  - Ballinger Pub. Co.
KW  - Consumers
KW  - United States
KW  - Germany (West)
KW  - Consumer education
KW  - Advertising
ER  -