TY  - BOOK
AU  - Allen,David
TI  - Developing successful new products: a guide to product planning 
SN  - 0273601504
U1  - 658.5 20
PY  - 1993///
CY  - London
PB  - Financial Times/Pitman Publishing
KW  - New products
KW  - Planning
KW  - Product management
N1  - Includes bibliographical references and index
ER  -