TY  - BOOK
AU  - O'Shaughnessy,John
TI  - Competitive marketing: a strategic approach 
SN  - 0044451172
U1  - 658.83 
PY  - 1988///
CY  - Boston
PB  - Unwin Hyman
KW  - Marketing
KW  - Management
N1  - Includes indexes
ER  -