Manual of industrial marketing research : prepared under the auspicies [sic] of the Industrial Marketing Research Association / edited by Allan Rawnsley. - Chichester ; New York : Wiley, c1978. - 196 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0471995363


Marketing research--Handbooks, manuals, etc.
Industrial marketing--Research--Handbooks, manuals, etc.

658.83 / RAM 1978