Manual of industrial marketing research : prepared under the auspicies [sic] of the Industrial Marketing Research Association /
edited by Allan Rawnsley.
- Chichester ; New York : Wiley, c1978.
- 196 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471995363
Marketing research--Handbooks, manuals, etc. Industrial marketing--Research--Handbooks, manuals, etc.