Brand management / 
Francesca Dall'Olmo Riley. 
 - Los Angeles :  SAGE,  2010. 
 - 4 volumes.  ill. ;  24 cm. 
 - SAGE library in marketing .
<br/><br/>vol. i- iv 
<br/><br/><label>ISBN: </label>9781848602083 (set) 1848602081 (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA 2010