TY  - BOOK
AU  -  	Ken Burnett
TI  - The Handbook of key customer relationship management: the definitive guide to winning, managing and developing key account business 
U1  - 658.812 
PY  - 2001///
CY  - London : 
PB  - Prentice Hall, 
KW  -  Customer relations
KW  -  Management.
KW  -  Relationship marketing.
N1  - Includes index
ER  -