TY  - BOOK
AU  - Roberts-Phelps,Graham
TI  - Customer relationship management: how to turn a good business into a great one! 
SN  - 8176493600
U1  - 658.812 
PY  - 2003///
CY  - New delhi
PB  - viva books
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
ER  -