Pavlik, John V.

Public relations : what research tells us / John V. Pavlik. - Newbury Park, Calif. : Sage Publications, c1987. - 151 p. ; 22 cm. - The Sage commtext series ; v. 16 .

Includes index.

Bibliography: p. 132-147.

0803929501


Public relations--Research.
Communication--Research.

659.2072 / PAP 1987