Yeck, John D. Planning and creating better direct mail / John D. Yeck and John T. Maguire. - New York : McGraw-Hill, 1961. - 387 p. ; 24 cm. - McGraw-Hill series in marketing & advertising . Includes bibliography. Subjects--Topical Terms: Advertising, Direct-mail. Dewey Class. No.: 659.1 / YEP 1961