TY  - BOOK
AU  - Berridge,Tony
TI  - Product innovation and development
SN  - 0220663254 :
U1  - 658.575 
PY  - 1977///
CY  - London
PB  - Business Books
KW  - Product management
KW  - New products
N1  - Bibliography: p. [232]-236
ER  -