Wright, John S. 1920- Speaking of advertising / J.S. Wright, Daniel S. Warner. - New York : McGraw-Hill, 1963. - xiv, 484 p. : ill. ; 24 cm. - McGraw-Hill series in marketing and advertising . Includes bibliographical references. Subjects--Topical Terms: Advertising. Dewey Class. No.: 659.1 / WRS 1963