TY  - BOOK
AU  - Wright,John S.
AU  - Warner,Daniel S.
TI  - Speaking of advertising
T2  - McGraw-Hill series in marketing and advertising
U1  - 659.1 
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes bibliographical references
ER  -