Wright, John Sherman, 1920- Advertising / John S. Wright. [et. al ] - 2nd ed. - New York : McGraw-Hill, 1966 - xiv, 651 p. : ill. (some col.) ; 27 cm. - McGraw-Hill series in marketing . Includes bibliographies and index. Subjects--Topical Terms: Advertising. Dewey Class. No.: 659.1 / WRA 1966