Weir, Walter. <br/><br/>
Truth in advertising and other heresies / 
Walter Weir. 
 - New York:  McGraw-Hill,  1963. 
 - 224 p. ;  21 cm. 
<br/><br/>Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / WET 1963