Messner, Fredrick R. <br/><br/>
Industrial advertising:  planning, creating, evaluating, and merchandising it more effectively. / 
With a preface by Marion Harper, Jr. 
 - New York:  McGraw-Hill,  1963. 
 - xxii, 314 p. :  illus. ;  22 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Industrial.
<br/><br/><label>Dewey Class. No.: </label>659.1  / MEI 1963