TY  - BOOK
AU  - Messner,Fredrick R.
TI  - Industrial advertising: planning, creating, evaluating, and merchandising it more effectively. 
U1  - 659.1 
PY  - 1963///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising, Industrial
N1  - Includes bibliography
ER  -