Martineau, Pierre,  1905-1964. <br/><br/>
Motivation in advertising:  motives that make people buy / 
Pierre Martineau. 
 - New York:  McGraw-Hill,  1957. 
 - 210 p. :  illus.;  24 cm. 
 - McGraw-Hill series in advertising and selling .
<br/><br/>Includes index.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAM 1957