TY  - BOOK
AU  - Martineau,Pierre
TI  - Motivation in advertising: motives that make people buy 
T2  - McGraw-Hill series in advertising and selling
U1  - 659.1 
PY  - 1957///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Psychological aspects
N1  - Includes index.
ER  -