Lucas, Darrell Blaine. <br/><br/>
Advertising psychology and research / 
by D.B. Lucas and S.H. Britt. 
 - New York :  McGraw-Hill,  1950. 
 - xi, 765 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / LUA 1950