TY  - BOOK
AU  - Lodish,Leonard M.
TI  - The advertising and promotion challenge: vaguely right or precisely wrong? 
SN  - 0195037022 (alk. paper)
U1  - 659.1 
PY  - 1986///
CY  - New York
PB  - Oxford University Press
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographies and index
ER  -