Dunn, S. Watson  1918- <br/><br/>
Advertising copy and communication / 
S. Watson Dunn. 
 - New York:  McGraw-Hill,  1956. 
 - 545 p. :  illus. ;  24 cm. 
 - McGraw-Hill series in advertising and selling .
<br/><br/>includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>Dewey Class. No.: </label>659.1  / DUA 1956