Zacher, Robert Vincent. <br/><br/>
Advertising techniques and management / 
Robert Vincent Zacher. 
 - Homewood, Ill. :  R.D.Irwin,  1961. 
 - 618 P. ;  20 CM. 
<br/><br/>Incldues index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ZAA 1965