Flanagan, George Alexander. Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising / George A. Flanagan. - New York: McGraw-Hill Book Co. , 1967. - xii, 299 p. : illus.; 23 cm. Subjects--Topical Terms: Industrial publicity.Corporate image.Institutional advertising. Dewey Class. No.: 659.11 / FLM 1967