TY  - BOOK
AU  - Flanagan,George Alexander
TI  - Modern institutional advertising: including corporate, corporate image association, service, and all other major forms of non-product advertising 
U1  - 659.11 
PY  - 1967///
CY  - New York
PB  - McGraw-Hill Book Co.
KW  - Industrial publicity
KW  - Corporate image
KW  - Institutional advertising
ER  -