Seehafer, E. F.  1921-1996. <br/><br/>
Successful television and radio advertising / 
Gene F. Seehafer and Jack W. Laemmar. 
 - New York:  McGraw-Hill,  1959. 
 - 648 p. :  illus.;  24 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/> Successor to the authors' Successful radio and television advertising, published in 1951. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising.<br/>Television advertising.
<br/><br/><label>Dewey Class. No.: </label>659.142  / SES 1959