TY  - BOOK
AU  - Seehafer,E.F.
AU  - Laemmar,Jack William
TI  - Successful television and radio advertising
U1  - 659.142 
PY  - 1959///
CY  - New York
PB  - McGraw-Hill
KW  - Radio advertising
KW  - Television advertising
N1  - Successor to the authors' Successful radio and television advertising, published in 1951
ER  -