Chaston, Ian. <br/><br/>
Knowledge-based marketing :  the 21st century competitive edge / 
Ian Chaston. 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  2004. 
 - xi, 274 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 254-267) and index. 
<br/><br/><label>ISBN: </label>1412900034 (pbk.) 1412900026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Knowledge management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHK 2004